Is it Local Search Without “Local” Stores

krillion.png VentureBeat has a writeup of new local appliance search site Krillion. It’s a good-looking site with a nice UI. The problem I see is that it “solves” the easy part of the problem. A search on “white General Electric refrigerators,” for example, yields 95 results across a handful of national chains (Best Buy, Lowe’s, etc.). All these retailers, of course, have big Web presences with extensive product and inventory information, much of it specific to stores in a particular area code.

The real challenge, we (and many others) believe, is helping customers discover the local independent dealers that stock a desired item and which may be closer and/or cheaper. Of course, that’s a tough challenge and plenty of other businesses are taking a crack at it (including, of course, ConsensusBest). Among them, StepUp (now part of Intuit) and Yokel. Of course, I’m sure Krillion is working on this, too.

Update: The other concern we have with Krillion is with what appear to be ads (in the right column of results pages) under headings like “Looking for a unique dishwasher?” and which take you to manufacturer Web sites, but which aren’t labeled as such.

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2 Responses to “Is it Local Search Without “Local” Stores”


  1. 1 click here April 9, 2013 at 2:20 pm

    I’ve been surfing online more than 4 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.


  1. 1 Real-time Inventory Tracking is Hard… « ConsensusBlog Trackback on October 11, 2007 at 4:07 pm

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